Parallels selected LiveAreaLabs to create videos to support the global launch of Parallels Desktop 5 for Mac, “the #1 way to run Windows on a Mac.” Insights gained through social media monitoring were used to create videos that provide the information people care about most when choosing virtualization software. The videos were strategically uploaded to the social web, used in campaign landing pages, on Parallels.com, and digital retail sites. They have been produced in French, German, and Russian for overseas markets.