Summary
Equal parts employee benefit and employer benefit, Virgin HealthMiles helps organizations build healthier cultures. No gyms. No classes. They just help people find more fitness every day and reward them for being active. With cash. Not surprisingly, it works.
The program's all about moving and centers on continuous use of a pedometer. With our constant companion the smartphone now accelerometered, gyroscoped and geolocated, a mobile app was kind of inevitable.
We designed and developed the resulting iPhone app to bring together multiple aspects of the program. To let members ditch their pedometers, we coded a solution that enables an iPhone to accurately record physical activity. Every step, every bike ride and every game of tag with the kids. We also incorporated all of the rich functionality of the member web portal into an elegant and satisfying touch experience. Members can enter biometric data (like weight and blood pressure), track progress, hook into community challenges, get tips and more.
This mobile app not only lets members do everything they need while on the go, it gives them one less excuse for sitting around.
From Our Client
"Creating mobile channels that allow our customers to engage in the Virgin HealthMiles program is a key initiative. In LiveAreaLabs we have found a trusted partner who gets our business, mobile UX, and technology like no other we've come across. Their creative talent and professionalism is a rare and powerful combination."
Richard Boylan
SVP Product Development & Technology, Virgin HealthMiles