Urban Decay fanatics obviously follow their impulses, but they’re also serious about their information. Ingredients, tips, and customer reviews from the rabid fan base are all essential to the shopping experience.
With their core customers as always-on as even the most connected of us (if not more so), the company knew it had to act quickly to get a mobile store up and running. The trick being to get all of the much-loved information, reviews, and attitude into a site that felt simple, but on-brand.
Since we work on an ongoing basis with Urban Decay to optimize and design new standout features for the ecommerce site, we were a natural choice for the mobile site. Digging into interaction and visual design we created a site that’s fast, familiar, and easy-to-use without skimping on the richer material.
As a result, Urban Decay devotees can shop wherever they are, as well as pull up reviews and more to make in-store decisions that are both informed and impulsive.
From Our Client
"LiveAreaLabs really gets the Urban Decay brand. And they have proven to be experts at all things digital retail. Mobile commerce is no exception. They were an excellent mobile design partner and provided strategy, design, and technical expertise."
Director, eCommerce, Urban Decay