The Urban Decay appeal is clear. Completely feminine, and with more than just a hint of rock star and celebrity thrown in, Urban Decay is indeed “Beauty with an Edge.” Since 1996, it’s been the cosmetics brand for the woman who relishes her individuality and dares to express it. Throughout North America, Europe, Asia, and the Middle East, Urban Decay and their line of trend-setting products undoubtedly stand out as a cool and contemporary alternative in cosmetics.
Visit the Urban Decay website and you’ll note one thing right away—the same avant-garde appeal found in their cosmetics is an integral part of their online shopping experience. This is, of course, entirely intentional. Because their customers love it. And they expect it. This feeling is the focus of our relationship with Urban Decay.
Working closely with Urban Decay’s ecommerce team and under the direction of Wende Zomnir, executive creative director and cofounder of Urban Decay, we design new standout features like interactive shopping apps, product locator tools, and enhanced customer reviews. Plus we regularly review user feedback and web analytics to optimize the retail site. Brought together, all this ensures that customer engagement, shoppability, and, ultimately, sales all remain high. And so far, so very good.
From Our Client
"We have been immensely satisfied with the quality of work delivered by the LiveAreaLabs team—from concept to completion. They have been easy to work with and have collaborated as if they are an extension of our own team, which is a big part of their value proposition. We appreciate their willingness to dig into potential design and development challenges with a desire to achieve the most relevant solution for our unique brand. We look forward to the continued partnership."
Director, eCommerce, Urban Decay