Summary
Urban Decay is beauty with an edge. Since 1996, the company has been giving consumers hip, cool alternatives to boring cosmetics. Today, Urban Decay creates trend-setting cosmetics for customers located throughout North America, Europe, Asia and the Middle East. It also happens to be the largest independently owned color cosmetic company in the world.
Characterized as feminine, a little dangerous, and a lot of fun, Urban Decay appeals to celebrities, rock stars, and anyone who relishes her individuality and dares to express it. The feeling is readily apparent on the Urban Decay website, bringing the same avant-garde appeal to the online shopping experience.
Working closely with Urban Decay's ecommerce team and under the direction of Wende Zomnir, executive creative director and cofounder of Urban Decay, LiveAreaLabs continually optimizes the ecommerce website. We regularly review user feedback and web analytics, and draw on our ecommerce design experience to improve customer engagement, shoppability, and ultimately sales. In addition, we routinely work with Urban Decay to design new standout features like interactive shopping apps, product locator tools, and enhanced customer reviews.
From Our Client
"We have been immensely satisfied with the quality of work delivered by the LiveAreaLabs team—from concept to completion. They have been easy to work with and have collaborated as if they are an extension of our own team, which is a big part of their value proposition. We appreciate their willingness to dig into potential design and development challenges with a desire to achieve the most relevant solution for our unique brand. We look forward to the continued partnership."
Katherine LaFranchise
Director of Ecommerce, Urban Decay
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