GameHouse

Summary

All across the globe, millions enjoy playing GameHouse games on PCs, smartphones, and tablets, whether downloaded, on Facebook, or across several online properties. They're a well-loved brand, backed by the world's largest catalog of casual games. What they didn't have, and what they came to us for, was a strong identity and a resonant cause that players and internal teams could rally around.

We began by working closely with the GameHouse team to articulate business needs and strategies. That level of partnership only grew as we progressed through rounds of internal and customer interviews, sentiment examination, and an exhaustive competitive analysis. Rich, insightful, and most importantly, validated, this research served as a strategic and creative wellspring for the new brand.

Through a comprehensive brand platform we hit everything from brand promise and attributes to architecture, messaging, and executional examples. Branding isn't something that's meant to just float in the ether, it only works when understood and used by every member of an organization. With such tactical and plain-spoken extension of brand documentation, we made sure the GameHouse brand could live in the real world.

When it came to visual identity, we took strong cues from customers. Players repeatedly said GameHouse was more like a home than just a portal chockfull of games. So we created a comforting sense of place with a dynamic mark that revels in the familiar locales and game elements players love. Paired with the "It's good to game." positioning, the visuals welcome people in—and assure them that a little escape from time to time is a good thing.

In the long-haul of branding, GameHouse was already off to a strong start in the eyes of its players. With a newfound understanding of their sentiments and a finely-tuned articulation of how to act, GameHouse has created a brand that goes well beyond window dressing to help them successfully and authentically reach their business goals.