A stunning 80% of women wear the wrong size sports bra. Moving Comfort has been creating workout clothes for women since 1977, and thought it was high time to do something about it. As they see it, if a woman's comfortable working out, she's more likely to keep at it—and to keep improving every aspect of her life along the way.
With this in mind, we created the Sports Bra Fitting Room on MovingComfort.com. Fluid, engaging, and a pleasure to use, the flash-based interactive tool guides women to the perfect fit in three steps. First, they determine their true bra size. It's a critical step, so if they need it there's plenty of help in the form of videos and easy-to-follow instructions. Then, they select how much support they need by choosing the intensity of their activities. Finally, they choose from a selection of styles.
Women can then compare bras, examine them in detail, and of course, purchase them on the spot. Naturally, there are a lot of questions that can come up, so we built their answers right into the tool. Women can quickly flip through help with fit issues, expert tips, garment care instructions, Moving Comfort biomechanics research, and even an interactive bra anatomy guide.
In the end, every woman gets a technically superior garment that fits the way it should and helps her achieve her fitness goals.
From Our Client
"Thanks to LiveAreaLabs, Moving Comfort has a truly innovative virtual Sports Bra Fitting Room, which offers an incredible online fitting experience. The sports bra finder guides women through a step-by-step measuring process and offers suggested styles based on their activity. This user-friendly tool has made shopping for sports bras online fun and educational."
Marketing Manager, Moving Comfort