Summary
Even today, 80% of women wear the wrong size sports bra. And Moving Comfort, which has been creating workout clothes for women since 1977, wanted to do something about it. After all, a fit woman is a powerful woman. And the company knows that if she's comfortable working out, she's more likely to keep at it—and keep improving every aspect of her life.
And that's why LiveArealabs created the Sports Bra Fitting Room on MovingComfort.com. This interactive, Flash-based tool helps women find a perfect-fitting sports bra in three easy steps. First, women determine their true bra size, with the help of videos and easy-to-follow instructions. Then they select how much support they need based on activity intensity. And finally, they choose one or more sports bra styles.
Women can then compare bras with one another, examine them in more detail, and, of course, purchase them on the spot. And if someone needs a little more help with fit issues or just wants some extra tips, there's even more information. An interactive bra anatomy guide and garment care instructions round out the experience.
The result is that women get a technically superior garment that fits the way it should—and that helps them achieve their fitness goals.
From Our Client
"Thanks to LiveAreaLabs, Moving Comfort has a truly innovative virtual Sports Bra Fitting Room, which offers an incredible online fitting experience. The sports bra finder guides women through a step-by-step measuring process and offers suggested styles based on their activity. This user-friendly tool has made shopping for sports bras online fun and educational."
Sara Woods
Marketing Manager, Moving Comfort
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