Summary
Believe it or not, just 35 years ago women's workout clothes didn't exist. Then came Moving Comfort, the loved sports bra and fitness apparel brand run by women for women. The company firmly believes that a fit woman is a powerful woman and that fitness improves every aspect of a woman's life.
When the company came to us looking for an overhauled site, we focused on the ethos of helping every woman find the personal comfort she needs to keep moving. We designed the site to emanate the feeling of inner beauty gained from physical movement while still providing natural ways to discover the perfect fit.
The in-depth Sports Bra Fitting Room, for instance, serves up recommendations based on body type and style. Likewise, the video apparel fit guide ensures that women can find the exact fit for their body and sport. At every turn, the site experience makes it clear that MovingComfort.com is something of a workout partner. As the company likes to say, "The best workout partner supports your goals—and your girls."
From Our Client
"LiveAreaLabs did an outstanding job of strengthening the Moving Comfort brand by creating a signature design for our e-commerce site that positions us as a lifestyle brand for active women. They really listened to our ideas and brought them to life. Along the way, they also served as e-commerce consultants, advising us on best practices. I recommend LiveAreaLabs to any apparel brand looking to create a unique experience online."
Sara Woods
Marketing Manager, Moving Comfort
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