Summary
Moving Comfort, the sports bra and women's sporting apparel brand, has been well known and well loved by women since its founding more than 30 years ago. Run by women for women, the company firmly believes that keeping fit improves every aspect of a woman's life. And this ethos is readily apparent in its dedication to helping every woman find her personal "Moving Comfort."
When it came time to overhaul its website, the company turned to LiveAreaLabs. We designed a site that emanates a feeling of inner beauty gained from physical movement—and provides natural ways to discover perfect-fitting sports bras and fitness apparel.
For instance, the in-depth Sports Bra Fitting Room serves up recommended sports bras based on body type and style, and the video apparel fit guide ensures that women can find the exact fit for their body and sport. In all, the site experience makes great strides in conveying that MovingComfort.com is indeed a workout partner. As Moving Comfort likes to say, the best workout partner supports your goals—and your "girls."
From Our Client
"LiveAreaLabs did an outstanding job of strengthening the Moving Comfort brand by creating a signature design for our e-commerce site that positions us as a lifestyle brand for active women. They really listened to our ideas and brought them to life. Along the way, they also served as e-commerce consultants, advising us on best practices. I recommend LiveAreaLabs to any apparel brand looking to create a unique experience online."
Sara Woods
Marketing Manager, Moving Comfort
Visit Site