Summary
Fila radiates performance and sophistication through footwear and apparel worn by internationally recognized athletes and the fashion conscious alike. With a focus on designing sportswear that seamlessly melds form and function, Fila embraces a philosophy of innovation that extends from its products to its digital experiences.
Fila selected LiveAreaLabs to execute the concepts of their in-house creative team for the 2012 ecommerce website reskin. Along the way, we found several places to enhance the ideas, and the resulting collaborative partnership with Fila is now in full swing. We're working with them to create a Fila Blog and optimize their ecommerce website to provide customers with an even better online shopping experience.
From Our Client
"The most amazing thing about LiveAreaLabs is their ability to integrate so seamlessly into our existing creative team, bringing a level of expertise and outside perspective to the table that inevitably improves whatever initial concepts we throw their way. Their team is second to none in terms of providing deliverables executed exactly the way we envision them. Not an easy task in the digital space, where it is a challenge to find creatives who are developers and developers who are creative. LiveAreaLabs gives us the best of both worlds."
Kelly Funke
Senior Manager of Ecommerce and Online Marketing, Fila
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