Summary
Brooks Sports recently asked runners if they'd like to Feel More with Less. The answer? A resounding "Yes!" Brooks' response: the PureProject collection. Made with flexible materials, fewer components and five innovative technologies, the shoes create a run for the senses.
We've got some history, us and Brooks. We like them, they like us, and we've done a few branded digital retail experiences together to great results. So on the advent of the biggest product launch in their history they didn't hesitate to partner with us again.
We worked with them to develop the spirited PureProject microsite, which lives within the larger Brooks ecommerce website on the Demandware platform. We also designed a custom landing page for the Brooks mobile commerce site we had developed earlier. And to round out the engagement, we produced a series of PureProject product videos for web, social, and in-store channels.
Our joint efforts proved wildly successful. The launch garnered so much attention—and frankly, the product is so awesome—that the PureProject shoes went on backorder for months and Runner's World named the PureConnect "Best Debut" in their Winter 2011 Shoe Guide.
From Our Client
"Brooks prides itself on a unique balance of art, science, runner insight and our "run happy" brand ethos. With the launch of PureProject, we knew we needed to strike that balance perfectly. LiveAreaLabs partnered with us to bring that "secret sauce" to life in the PureProject digital campaign. They helped us create an online experience that, like PureProject itself, allowed us to stand out from the competition. Strategic, thoughtful and passionate, they perfectly complemented and collaborated with our team to make the PureProject launch a success."
Heather Snavely
Director of Consumer Marketing, Brooks Sports
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