Summary
Brooks Sports is a running company—for runners, by runners. For Brooks, Run Happy is a celebration of the essence that makes running the most addictive sport in the world. And regardless of age and level of experience, runners also share a passion with Brooks. It's no surprise: the company has a hard-earned reputation for engineering footwear that provides the perfect ride for every stride and the perfect fit for every foot type.
Brooks products were already available in specialty running stores in more than 40 countries, but the company wanted to make BrooksRunning.com the best place online for runners to experience and purchase Brooks products. Its agency of choice? LiveAreaLabs.
LiveAreaLabs created a website designed to showcase the deep expertise of Brooks through an experience that informs and entertains. New shoes and apparel are featured in interactive environments. Live Twitter feeds about these products run on the home page and select product pages.
But most of all, the site is about helping runners hit their perfect stride. They can look for shoes in ways that are meaningful to runners—shoes engineered for specific running surfaces, pronation types, body sizes, and different foot arches. And features like the Shoe Advisor product comparison tool and product videos make finding the right shoes even easier.
Sections on technology, athletes, and the Brooks blog add to the overall experience—ultimately providing runners with unmistakable proof that BrooksRunning.com is the best place to experience Brooks products online. And it's proof that's quantifiable: after the new design was in place, the company has seen online revenue double year over year.
From Our Client
"We hired LiveAreaLabs to redesign our main consumer website, www.brooksrunning.com. LiveAreaLabs helped us clarify our business and design objectives up front. Next, they ran with the project independently and came back with first round designs that were 90% of the way there. They worked tirelessly to incorporate our detailed feedback, and went way beyond the call of duty to ensure our third-party coders translated the designs as intended."
Meredith Han
Director of Ecommerce, Brooks Sports
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